Crack Cloud and Why The Medium Is Still The Message: 13th Floor MusicTalk Interview

Crack Cloud is a (mostly) Canadian music collective formed in 2015 by Zach Choy. They have just released their 3rd album, Red Mile, recorded (mostly) at Joshua Tree in the Mojave Desert.

The 13th Floor’s Marty Duda spoke to Zach along with Bryce Cloghesy and Aleem Khan about free flying over the desert, why Marshall McLuhan is still relevant and the power of sincerity.