13th Floor New Song Of The Day: Theia – Not Your Princess

All hail Theia as she presents her latest song, Not Your Princess.

The Christchurch-born artist is about to release her second EP, also titled, Not Your Princess. Here’s there record company blurb with more details:

Theia’s new song ‘Not Your Princess’ is a sassy declaration of independence. A kiss-off anthem that continues the fierce streak, which has run throughout the New Zealand alt-pop artist’s recent releases, such as ‘Bye Bye’ and ‘Candy’.

“‘Not Your Princess’ is about taking control,” says Theia. “In the same way that ‘Bye Bye’ was about hitting back at the haters and ‘Candy’ was about having the strength to be yourself; ‘Not Your Princess’ is about staying strong and saying, ‘Screw you – you don’t own me!”

The ultimate ‘gurl-power’ statement, ‘Not Your Princess’ pulls no punches lyrically and sonically. It shines a spotlight on Theia’s song-writing prowess and her knack for pairing hard-hitting and honest one-liners, with sweet and sour melodies that ebb and flow against a gritty soundscape of epic bass and crisp 808s.

With hints of Charli XCX and M.I.A, this is Theia at her most powerful! Produced, mixed and mastered by Australian producer Quinn, Theia wrote the song between late night studio sessions in Sydney and her hotel.

The official video for ‘Not Your Princess’ is a fun, karaoke-style clip, filmed DIY, with Theia singing into her laptop and phone. It’s in keeping with the attitude-filled messaging in the song and is also a play on the perception that the music industry is glamorous, when in reality it’s anything but.

In fact, most of Theia’s songs are written right in the very bedroom where the video is shot. To embrace the song’s strong ‘gurl power’ sentiment and to celebrate International Women’s Day, Theia will also release a second video for the song on March 8.

‘Not Your Princess’ is fourth single from the Christchurch-born singer’s upcoming second EP, also titled NOT YOUR PRINCESS, which is out on April 12. The six-track EP features the already released ‘Bye Bye ’, ‘ Bad Idea ’ and ‘Candy’ as well as ‘Not Your Princess ’, ‘Honest’ , which is a collab with Australian artist and producer Alice Ivy, and ‘ Telling Everyone My Name ’ – a favourite live track, which Theia has been playing at recent gigs, such as Soundsplash Festival and ZM’s Float.