Boom! Boom! Deluxe – Sugar: 13th Floor New Song Of The Day

Prepare to be rocked to your pancreas as Boom! Boom! Deluxe, auteurs of New Zealand’s retro rock scene, unleash their latest single, Sugar.

Via the medium of kick-ass rock ‘n’ roll, step into the bizarre world of type 1 diabetes through the eyes of songwriter and life-long diabetic DD Deluxe.

With often raw honesty, Sugar captures the rollercoaster of highs and lows that define daily life with the condition. Infused with humor and surreal moments, this track offers a poignant yet electrifying glimpse into the lived experience of managing diabetes.

Sugar is a testament to resilience,” says DD Deluxe. “It’s about facing life’s challenges head-on and turning them into fuel for creativity and self-expression.”

Boom! Boom! Deluxe’s signature blend of infectious energy and powerhouse vocals takes listeners on a sonic journey unlike any other melding rockabilly, rock ‘n’ roll and psychedelia.

The video was shot, directed, edited and all the special FX created by the multi-talented Hettie LaBombe.  Last year the band performed for the first time in Australia, this year band embark on a 10 date tour of Japan starting October 1st 2024 and plan two more single releases.

DD Deluxe, Vocals and harmonics

Hettie LaBombe, Double bass and vocals

Hannah Dactyl, Drums and vocals

Sammy Mantis Guitar, Sitar and vocals

Pete “Frenchy” France, Tenor & baritone sax, organ