Interview: Frontier Touring’s Michael Gudinski’s 30 Years of Rock & Roll Roadwork


Frontier Touring has been promoting concerts in Australia and New Zealand since the early 1980s. To celebrate their 30th anniversary, they have published Every Poster Tells A Story an impressive hard-cover book featuring posters from just about every tour the company has promoted from Squeeze and The Police to Leonard Cohen and Pendulum. The coffee table friendly book also includes a series of essays written by music journalists (NZ’s Russell Baillie is among them) to give the posters a bit of perspective. The 13th Floor spoke with Frontier Touring founder Michael Gudinski (also head of Mushroom records) about the book and the current state of concert promotion.

Click here to listen to the interview: