Rita Ora – Don’t Think Twice: New Song Of The Day

Rita Ora has released a new single ‘Don’t Think Twice’ from her forthcoming album YOU & I out July 14.

Here’s the blurb with details:

Co-written by Rita and produced by Oak Felder, the massive dance track serves as the album’s opener, infusing carpe diem spirit with the beginning moments of a relationship.

Rita says: “Don’t Think Twice is about not thinking twice and just jumping in, romantically. You only live once, so it’s really about seizing the moment, and not being held back by thoughts of what might or might not happen.”

The accompanying video, directed by Academy Award winner Taika Waititi, was shot in New Zealand. Laced with imagery and symbolism which evoke feelings associated with dreams, nightmares, and the spirit world, it sees Rita channeling Katherine from Wuthering Heights while trapped in a ghostly forest within a dystopian world.

‘Don’t Think Twice’ follows the release of singles ‘You Only Love Me’ and ‘Praising You’ featuring Fatboy Slim, which have accumulated over 80 million global steams to date. ‘Praising You’, which PAPER called “a house banger,” recently hit #1 on Billboard’s Dance Radio/Mixshow Chart and is currently at #2 on the US Dance Radio Chart. Upon its release, the single immediately entered the Top 40 and is currently sitting at #23.

‘Don’t Think Twice’ is the latest single to be released from Rita’s YOU & I – her first album release since inking a partnership with BMG, which will see her own all her future master recordings and enjoy artistic control in a way that she hasn’t had previously. Out July 14, YOU & I proves to be Rita’s most diaristic project yet. Working with executive producer Oak Felder (Ariana Grande, Nicki Minaj, Alicia Keys, Usher), Rita has created an album conceptually threaded together to signify the different chapters of her relationships with those she loves.

Rita Ora’s multi-platinum music career has won her commercial and critical acclaim with 13 UK Top 10 singles and four UK Number One singles. She holds the record for the most UK Top 10 singles by a British female artist. In the US alone, Rita’s acclaimed singles and star-studded collaborations have earned her a #3 Billboard Hot 100 song, 7 Top 10 hits on Billboard’s Dance Club Songs Chart, 5 of which reached #1, and 6 Top 20 singles on Billboard’s Hot Dance/Electronic Songs Chart.

About Rita Ora:

Rita Ora is an international critically acclaimed singer-songwriter with over 10 billion streams, four #1 UK singles and has held the record for the most Top 10 singles for a British female artist in the history of the UK with a total of 13. This summer on July 14, Rita will release her third album YOU & I featuring ‘You Only Love Me’, lauded by Billboard as “a finely crafted ode to complicated romance” where Rita proves to be “an expert in the type of sleekly-designed, electro-tinged pop on display” and PAPER who declared the “deeply catchy” single is “Rita at her best.”

Her upcoming work follows previous releases: BANG, a collaboration EP with GRAMMY-winning DJ and producer Imanbek that mixes modern pop with ‘80s and ‘90s floor-filling house; PHOENIX, which has amassed over four billion streams, spawned four platinum singles, including the award-winning track ‘Lonely Together’ with Avicii; and ORA, her certified platinum debut album, which entered at #1 on the UK charts. In the US alone, Rita’s acclaimed singles and star-studded collaborations have earned her seven Top 10 hits on Billboard’s Dance Club Songs Chart, five of which reached #1, six Top 20 singles on Billboard’s Hot Dance/Electronic Songs Chart, and a #3 Billboard Hot 100 song with Iggy Azalea’s ‘Black Widow’.

As a multi-talented industry leader across TV, culture and fashion, with brand partnerships in key sectors, Rita has continuously expanded her personal brand to new heights. In 2019, she launched the award-winning Próspero Tequila alongside Concecuh Brands and currently serves as Chief Creator Partner.

Additionally, in 2022, Rita founded her sustainable activewear brand, Humans Being, where she operates as Chief Creative Officer. Her film and television credits include the Fifty Shades of Grey franchise, POKÉMON Detective Pikachu, Twist, The Masked Singer UK, The Voice Australia, The X-Factor UK, and the Netflix series Kung Fu Panda: The Dragon Knight. Rita will soon star opposite Jamie Foxx and Robert De Niro in the upcoming film Tin Soldier and will join Brandy in the Descendants sequel The Rise of Red on Disney+.

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