The Black Seeds – It’s So Real: New Song of the Day

The Black Seeds have today teased the upcoming release of their upcoming album with another cracking single – the funk-filled ‘It’s So Real’, accompanied by an epic video of superhero proportions!

The Black Seeds’ seventh studio album LOVE & FIRE will be out on June 17.
Pre-order LOVE & FIRE HERE

The Black SeedsDestined for dancefloors worldwide, ‘It’s So Real’ is The Black Seeds at their party best. Driven by an infectious muted guitar riff and backed by a rock-solid bass and drum groove, ‘It’s So Real’ weaves and tantalises. The groove constantly evolves, dropping in and out creating an enticing labyrinth of rhythm and melody with The Black Seeds co-frontman, Barnaby Weir, and his distinct vocals, the glue that holds the track together.

All big statement tunes deserve a big statement video, and ‘It’s So Real’ is no exception.

Director Ria Simmons worked closely with Barnaby to visually capture the sentiment of the tune and its “gritty, sexy, funky undertones”.

The Black SeedsBarnaby rang me and told me it was a song basically about the domestic grind and trying to make things work with your partner,” says Ria. “With the title of the song, we knew it needed to hold some home truths. We got onto the idea of following Barnaby and his son Miles on their daily grind – a week of stay-at-home dad activities. Then weaving the idea that it’s all to impress the Mrs, and we stumbled into the idea of mashing up super heroism with domesticity.”

“From there the concept grew to the super powers needed to get through life in general. We want to encourage people to see the fun and magic in the normal everyday grind and believe that super heroism can be the smallest of acts, like washing the dishes!”

The Black Seeds

The Black Seeds are an iconic and highly-respected New Zealand band who released their debut album KEEP ON PUSHING in 2001 which, despite a minimal marketing budget, went on to reach platinum sales in New Zealand. The second album, 2004’s ON THE SUN, added a heavy dose of funk and soul to their dub reggae sound. Third album INTO THE DOJO, signalled the beginning of the band’s introduction to the rest of the world. 2008’s follow-up SOLID GROUND and 2012’s DUST AND DIRT continued to build the band’s global following after they were successfully released through trailblazing North American label Easy Star Records. Easy Star subsequently re-released the entire catalogue from the band in North America. The critically-acclaimed album FABRIC followed in 2017.

LOVE & FIRE is The Black Seeds’ seventh studio album. The 10-track record features ‘It’s So Real’, plus previously released singles ‘Bring The Sun’, ‘Let The Sunshine Through’ and ‘Raised With Love’.